Three practitioners. One shared conviction: that well-designed experience creates lasting value for people and organisations alike.
Benjamin has spent fifteen years at the intersection of spatial design and strategic consulting. Before founding XperienceGroup, he led experience design for a European consultancy working with governments, cultural institutions, and hospitality brands across twenty countries.
Guadalupe brings a decade of ethnographic and organisational research to the practice. Her work centres on understanding how people navigate systems — physical, digital, and social — and translating those insights into actionable design principles.
Laura directs the visual and material language of XperienceGroup's output. With a background in graphic design and environmental art, she ensures that every deliverable — from a strategy deck to a spatial installation — carries the same level of intentionality.